Mā te rongo, ka mōhio; Mā te mōhio, ka mārama; Mā te mārama, ka mātau; Mā te mātau, ka ora.
Through resonance comes cognisance; through cognisance comes understanding; through understanding comes knowledge; through knowledge comes life and well-being.

Ta tatou mahi

Understanding and reporting the state and potential within the Māori working population and Māori businesses at a specific geographical location will allow Iwi leaders to make informed strategies for economic (re)development and expansion. The mesh block level data found within the IDI datasets will allow us to do that. We will do this using 2013/2018 Census, Household Labour Force Survey, Survey of Family Income and Employment, Industry training education, Industry training education data, and IRD income data.



Our research hypothesis/questions


  1. That a Māori value system can contribute a unique point of difference towards New Zealand’s primary production sector for domestic and international markets;

  2. That diversification of production systems and products into high value products and related services will improve outcomes for land, water and people in Taitokerau; and

  3. That Māori land-owning groups can build primary sector commercial enterprises on collectively-owned land and other lands within frameworks that are underpinned by tikanga and which can inform collaborative processes nationwide.


We have three anticipated outcomes:


(1) To develop shared, multi-iwi led innovation in manuka honey and forestry (Taitokerau-wide study), or other identified innovation;

(2) To develop a comprehensive economic platform, guided by Te Hiku lands and leadership (sub-regional study); and

(3) To develop socio-cultural indigenous micro economy concept ‘Pā to Plate’ (enterprise to descendant ‘consumer’ study).


Each foci will uncover specific environmental, economic and cultural value points to advance productivity from optimal land use, collectively contributing towards developing a broader Taitokerau land and people advancement and wellbeing strategy. And at its heart, this programme responds directly to ‘Vision Mātauranga’ to the fullest extent possible.


To achieve these 3 outcomes excellent data and decision-support tools are required. We will map land and people assets, explore international ‘models’ where relevant, find out what Taitokerau people know and want and develop technological tools and plans with them in order to achieve the 3 outcomes.


Given this project is a focused on a public good i.e. the economic and cultural rejuvenation of the Taitokerau, we a driven to ask what existing human, business and ecological resources exist for Māori.